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In 2024, my friend Aaron and I started an electronic music event series called ‘Thread’ (@thread._____) aiming to celebrate East and Southeast Asian influence and community in dance music.
“Thread is a celebration of contemporary Asian culture, one that reflects the experiences and values shaped by diaspora and cultural cross-pollination. Our intention is to spotlight local talent and bring light to Asian communities connected to the electronic music scene. Drawing from our roots, we wish to assert our identities in our own way.
In this process, we hope everyone gains new insights into artists to follow, local businesses to check out, and places to visit overseas. We wish to showcase how each of our personal backgrounds and cultural heritages are diverse and significant. We are here to connect, not group, people together.
Electronic music is flourishing across East and Southeast Asia. As a geographic neighbour with strong communities of the Asian diaspora, we want to build on the growing dialogue and relationships between Australian and Asian dance communities. We hope these connections will further open doors between our scenes.”
To promote the events, I designed the visual identity and a variety of material.
LOGO
POSTERS
ARTIST POSTS
QUESTION POSTS
Before the event we asked the artists to share some personal takes on music, food and culture.
OTHER MATERIAL